Often abbreviated as Gen Z, is the demographic cohort after the Millennials. Demographers and researchers typically use the mid-1990s to early-2000s as starting birth years. Most of Generation Z have used the Internet since a young age and are comfortable with technology and social media.
Born into an age of information, we are yet to fully understand the implications of this reality.
You are being forced to compete with smartphones and tablets for time, attention, and influence.
With conflicting worldviews and opinions everywhere, cutting through the noise can feel overwhelming.
Take full advantage of a variety tools and resources designed to aid you in having deep meaningful conversations with GenZers that build connection and trust.
Replace assumption with empathy by stepping into the mind of Generation Z to learn what they think, feel, and believe about what matters to them the most.
Join a community of Influencers defined by compassion, encouragement, and accountability as we seek to effectively engage the next generation.
"“RLTK PHX is a fantastic resource for influencers! The content and discussions are powerful, eye opening, and thought provoking. It uncovers areas that are relevant to today’s youth and the challenges they face. If we don’t listen and address the woes of our youth then we are hurting the future of our children."
"“I see RLTK as a virtual tour guide for influencers. I have greatly benefited from RLTK’s resources and I highly recommend that influencers use these tools to enhance your relationships with GenZers. I’ve watched my daughters ability to make smarter choices remarkably improve as I’ve employed these tools and resources.” "
"“I realized that there were times when I wasn’t able to have critical conversations with my child because I was uninformed about issues she might be questioning. The explanations and resources are spot on, and the videos, while heartbreaking at times, gave me a dose of reality: that these difficult issues are things our children grapple with at young ages.”"
In this platform, you’ll find done for you resources like our topic themed Conversation Kits, that equip you to go into conversations about tough topics, with confidence and composure. The Success Path acts as a roadmap for measuring your progress and growth as you work to improve how you communicate with GenZers. The RLTK Episodes will give you massive insight into how Gen Z is wrestling through what they believe about super important topics like sex, relationships, depression, race, and many more. You can have these resources and a whole lot more, right at your fingertips.JOIN NOW
Parents | Teachers | Coaches | Employers | Foster Parents | Social Media Influencers | Youth Pastors | Social Workers
We decided to stay consistent with our identity as a non-profit and go all-in on making this platform a completely free resource. We couldn’t imagine the thought of anyone needing help connecting with GenZers and money being a barrier. We rely on your generous financial support to keep making resources that equip influencers to reach the next generation.